The Advertising Agencies Association of Trinidad & Tobago | About Us
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About Us

We cultivate a sophisticated advertising/communications industry in Trinidad & Tobago which enhances the economic welfare and development of the country.

 

We provide the framework to safeguard the professional work of our members, whilst strengthening the respectful bonds between advertising agencies, advertisers, media, government, suppliers and any other sectors involved in or influencing the marketing communications process.

OUR VISION

​The AAATT’s vision is to represent the best principles of marketing and communications through unifying the voices and actions of our members, who are the major market players.​

OUR OBJECTIVES

  • To foster a sophisticated advertising/communications industry in Trinidad & Tobago, which boosts the country’s economy.
  • To provide the institutional framework to safeguard the professional work of our members.
  • To strengthen bonds of respect between advertising agencies, advertisers, media, government, suppliers and any other sectors involved in or influencing the marketing communications process.
  • To promote the value and importance of advertising as a societal influence.
  • To educate advertising professionals according to market demand.
  • To develop relevant information about the local advertising industry for the wider market. To action initiatives that optimize the operating efficiencies of our members.

OUR CORE FUNCTIONS

  • Representing the members on issues that affect our industry.
  • Adopting a Code of Ethics and other policies that are complementary to and respectful of the core values of society and professional practice.
  • Safeguarding intellectual property rights/copyright.
  • Improving the effectiveness and the evaluation of advertising through commissioning and implementation of scientific research.
  • Striving for honesty in our communications, by upholding fairness, morality and good taste through our Code of Practice and support of disciplinary and oversight committees.
  • Interacting between media companies, industry suppliers, advertisers and members to establish fair and consistent rules that govern our relationships.
  • Encouraging the continued recognition of the social responsibility of all advertising.
  • Petitioning the government to implement measures that benefit the public interest in advertising generally, and the status of the advertising agency industry in particular.

Executive Committee

Fernan De Gannes

Vice President

James Smith

Treasurer

Mark White

Secretary