The MEDIATRAK study was introduced in 1992 to assist advertisers and users of the media make informed strategic decisions about issues related to media Consumption and to help advertise and with programme placement. It is the only in-depth media research available in Trinidad and Tobago.

MEDIATRAK results provide ratings and audience share of television programmes, radio stations and newspapers as well as demographic profiles of viewers, listeners and readers. The AAATT has commissioned the MEDIATRAK Study by Market Facts & Opinions 2000 Ltd. in 2007, 2009, 2012, 2013, 2014 and 2015.

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