​The AAATT’s vision is to represent the best principles of marketing and communications through unifying the voices and actions of our members, who are the major market players.​

• To foster a sophisticated advertising/communications industry in Trinidad & Tobago, which boosts the country’s economy.
• To provide the institutional framework to safeguard the professional work of our members.
• To strengthen bonds of respect between advertising agencies, advertisers, media, government, suppliers and any other sectors involved in or influencing the marketing communications process.
• To promote the value and importance of advertising as a societal influence.
• To educate advertising professionals according to market demand.
• To develop relevant information about the local advertising industry for the wider market. To action initiatives that optimize the operating efficiencies of our members.

• Representing the members on issues that affect our industry.
• Adopting a Code of Ethics and other policies that are complementary to and respectful of the core values of society and professional practice.
• Safeguarding intellectual property rights/copyright.
• Improving the effectiveness and the evaluation of advertising through commissioning and implementation of scientific research.
• Striving for honesty in our communications, by upholding fairness, morality and good taste through our Code of Practice and support of disciplinary and oversight committees.
• Interacting between media companies, industry suppliers, advertisers and members to establish fair and consistent rules that govern our relationships.
• Encouraging the continued recognition of the social responsibility of all advertising.
• Petitioning the government to implement measures that benefit the public interest in advertising generally, and the status of the advertising agency industry in particular.